The expertise to inform and inspire your decision-making
Creative industries specialist
Contextual, data-driven insights
Audience research and analysis
I turn research and data into insights and recommendations you can immediately deploy.
From a Cambridge PhD highlighting an unknown area of criminal justice to founding an internet consultancy helping rights holders understand the impact of internet piracy to running the global research strategy for the recorded music industry and creating an in-house research agency, I have continually utilised my data and insights knowledge to bolster the work of others.
I am your go-to advisor for complex problem-solving, nuanced data analysis, and the connection of insights to broader industry, social, and cultural contexts.
Research methodologies: reliable, repeatable, rigorous
Consumer behaviour: from generations to niche audiences
Academically rigorous, entreprenurially minded, strategically assured
Recent projects
01
Audience studies
The largest music-focused consumer study globally. I designed, managed, wrote, analysed, and reported the project which took place across 26 countries. It had measurable impacts upon recording industry policy, business development, and marketing
An original mixed-methods study of smartphone engagement in Nigeria which led to improved commercial terms with telecom providers
An analysis of commercial radio listeners which discovered the ways in which music uplifted all other aspects of radio interaction.
02
Research and analysis
Examining the real-world impact of litigation upon the popularity and usage of specific illegal sites and the surrounding piracy ecosystem before and after the imposition of ISP-level site blocking.
Analysis of global revenue data for the recorded music industry to produce IFPI’s Global Music Report. I was the sole author of the GMR’s analysis for three years.
Modelling flows into and out of the criminal justice system and prisons to gauge the significance of hypothetical sentencing policy changes.
Producing a public study that analysed and sized the landscape of unlicensed content distribution and consumption.
03
Strategy
BJP CJ models
04
Expert witness
Affidavits and in-person expert witness work completed in many countries (including the UK, Ireland, Finland, Bulgaria, and Canada).
I created original and rigorous research methodologies for successful court applications which formed the analysis backbone of litigation, including:
+ demonstrating the level of infringing content hosted on bittorrent, cyberlocker, stream ripping, and other piracy-focused sites
+ calculating unlicensed site revenues to demonstrate profit levels
Key achievements
Led IFPI’s Global Insight and Analysis team; transformed organisation’s research and analytics capabilities. Delivered influential Global Music Report to senior industry experts, C-suite executives, and key policymakers.
Created and rapidly scaled IFPI’s global consumer analytics function to drive commercial outcomes whilst pioneering research and data methodologies that became industry standards across major music markets worldwide.
Conducted world’s largest music-focused consumer study across 26 countries with over 44,000 respondents.
Founded and grew a digital piracy consultancy with a small team at Envisional/NetNames, building client relationships, developing research and analytics, and delivering projects.
Featured speaker and panellist at prominent industry events that include Milano Music Week, Slush, Digital Business Models, and Indian Music Industry Digital Piracy Seminar.
